Times have certainly changed. Not long ago, mobile applications were associated with only the large corporations and businesses. But that part of the story is history now. Today, majority of the smaller companies make use of the benefits of mobile apps to serve their clients in a better way, and see a higher ROI.
The business world is no more about handing leaflets, printing advertisements, hanging billboards and your technical people answering each and every customer queries. The world has gone mobile, and you should too!
Let me take a guess on what might be running in your mind right now; ‘I don’t need mobile apps to sell my products to my loyal customers. Mobile app, or no mobile app, I can always retain them’. Well, this maybe the case right now, but in the near future, it will be a completely different story, and you need to be prepared for that.
I think mobile apps for business are the driving force of prosperity and success! Don’t agree? Take a look at these 4 ways in which your business will reap the benefits of a mobile app. I’m sure you will be on my side by the end of this article.
Value To Your Customers
Business is all about the engagement you have with your customers when they come seeking out for products or services. You and your employees may have had hundreds of meetings to narrow down into the best possible way to encourage this engagement with the customers.
You have to increase interaction for a better promotion of sales, but also at the same time you need to provide a certain value to your customers which can be found only with you, and not anywhere else.
So where does mobile application come into the picture here? Check this out : Starbucks (An American coffee house chain) uses their mobile app to offer rewards exclusively for the customers who are subscribed to their app. This in turn motivates their customers to buy coffee from them. To add to this approach, they even allow users to pay directly from the app, speeding up the entire process resulting in a better customer experience.
A program like this, incorporated into your mobile application will play a major role in digitization of the entire process.
Stronger Brand Building
There were times when refrigerator magnets, calendars, posters and billboards played a huge role in advertisement. Every company would have had their logos on such mementos in order to advertise their products or services. Well, these memorabilia have been replaced by mobile apps now!
One of the salient features of mobile apps for business is that, it offers awareness and recognition of your brand to the customers for an enhanced communication. It is this regular interaction with your target market, which sows the seeds to grow trust and belief between you and your customers.
Mobile apps aim at strengthening and educating the customer about your brand. The more he believes in you, the more he listens to you and your sales pitches, and eventually commits to your brand.
Better Customer Connection
A smiling sales associate in his office, a customer sitting across his table, and both of them discussing about the various assistance and services which the company provides to its audience! This was the exact scene a few years ago. But over the years, customer service has grown beyond the face to face communication into a game-changing digital experience.
With the entire world in the pockets of the people, this was bound to happen. Mobile applications have taken customer service into a whole new level, courtesy of their adaptability and resilient features.
Imagine a person gets to know about your company in the middle of the night, and he has some queries. Would you have an app ( that responds on any given time) or a human being ( who responds only during normal business hours) to respond to that person at that time of the hour?
Mobile applications for businesses give an interface which is aimed at providing the customers with seamless experience of studying and decision making on the company’s products and services. Seen as a primary means to improve customer service by majority of marketers, mobile apps make sure your business is always with your customer.
I’m sure each one us loves Pizza. A leading American pizza restaurant chain; Domino’s pizza saw an e-commerce rise of 28% in their half-year pre-tax profits, after launching an app for ordering delivery or in-store pickups of their pizzas.
So do you think in 6 months, the number of people like you and me, who love pizza, increased? No! It was a simple strategy to introduce a mobile app and make things simpler for their customers, so that they don’t opt for any other options available. On any given day, any customer would prefer using their app rather than calling up their store, or any other store as well.
On the other side, according to a study, 35.4% of the Black Friday sales last year were completed using mobile devices. And the fact that it is an increase of more than 16% from just a few years ago is quite astonishing.
Do you see the shift here? If you don’t have a mobile app for business that encourages your customers, and excites them about your product or service, you are a miles away from the trends of an ever-growing market.