The power of Digital SMS and WhatsApp Marketing compared to Email marketing in 2024

The power of Digital SMS and WhatsApp Marketing compared to Email marketing in 2024

Have you wondered about digital marketing in 2024 for your business? If you have not, then this article is the best article to get you started today. Imagine having an online business or a physical store and being able to communicate, transact and engage without using Google ads.

Money is in the email, was an old slogan when businesses relied majorly on email marketing. However, this also came with a monthly subscription depending on the number of your contact list and of course, no assurance that your email will be read.

In 2024, businesses have learned being adapt to new marketing strategies where they have mixed a lot of marketing strategies. Email marketing is not dead, it is still the easiest way to reach your audience with product promotions, campaigns, and engagement posts. A leading tool Mailchimp can be a good start for your email marketing, or you can consider Brevo if you are looking for a bitter lower priced tool for email marketing.

Are you using SMS and WhatsApp marketing in 2024?

90% of SMS sent to mobile numbers through SMS are read within seconds and more than 85% of WhatsApp messages are delivered and read by customers, of course, this is the best way for you to start your cognitive marketing strategies.

WhatsApp has more than 3.6 billion users and almost every client of you with a smartphone uses WhatsApp. This means you have an opportunity to reach a bigger audience if you are using WhatsApp marketing over email marketing.

Not only does it reach a wider audience, but WhatsApp also provides free 1000 messages to any approved business to start from and based on the region you are sending to, still you will be charged less amount compared to the one you would spend on email marketing.

You are wondering about the technicalities involved in setting up a WhatsApp campaign? You should not worry, AppNomu provides an open tool for you to use for WhatsApp marketing even when you are a novice and as well you get an executive manager to make sure your campaigns are always successful.

WhatsApp being more innovative, they have also introduced the community feature which thousands of businesses like yours are using to post updates and product promotions which increases engagement rate and how your clients interact with your brand, but the limitation to this feature is that you cannot send personalized messages or your audience can only use the emojis to react to your updates, meaning it is super fan if you are not looking for serious engagement. And for this case, you need a serious tool to provide you with the best WhatsApp marketing tool that can support you to send bulk WhatsApp campaigns.

WhatsApp marketing comes with schedule rules, in the busy digital world, even the marketing team can be busy often, and they will need a tool that enables the marketing team to automate, and schedule when and what time to send the campaign to your audience without having to log into the tool each day.

Personalization messages add value to your campaigns especially when you are sending a campaign to your audience while addressing your clients with the right name they use every day. This boasts trust between your brand and your clients. Much as email marketing tools offer this, but you need to know the client’s name before you can send a personalized campaign. However, with WhatsApp, you only depend on the API provided by Meta that can easily detect the name your client uses on WhatsApp.

On the other hand, Bulk SMS has surpassed email marketing because of its effectiveness and affordability. AppNomu provides the easiest customized bulk SMS marketing which helps you to send text campaigns to your audience without any border boundary at the best cost in the marketing market.

Research shows that businesses sending Bulk SMS receive a higher open rate compared to emails and it takes less time for your clients to open an SMS compared to how they often open emails.

The email unsubscription rate is higher than that of SMS, to be successful with email marketing, you need to have enough skill and knowledge of how to design good-looking emails that won’t be trashed before it is read by your clients, which is not the case with Bulk SMS marketing.

Are you looking to integrate WhatsApp and Bulk SMS marketing into your business, schedule a demo with our team to help you expedite your needs.