Do you still remember the time you saw an advert of a new application you have never heard about it? You rushed to check it on Google Play Store to verify if it was published and moreover, before installing the application, you checked what people were saying about it. I am pretty sure the reviews you found determined if you are downloading the application or not. The same applies to business, The power of reviews to your business.
Most successful ventures use referrals to make more sales, and these referrals come from people who have used them or bought services from them and is the same as how these reviews and customer feedback can impact your business.
When I started AppNomu in 2021, we needed to build a platform with clients and the only way to engage with them was to invite them to write reviews across different review sites to date, we have collected hundreds of reviews and feedback from different clients and this has helped us build a platform trusted and with users in mind.
How to collect reviews?
The first strategy of marketing a brand is understanding your users by collecting feedback and reviews. After knowing where to improve, you can end up building a better product and services that meet the interests of your users but how do you go on with collecting the reviews?
There are free and paid review sites that you can get started with and in this article, I will break down the common review sites that are trusted by thousands of clients.
- Trustpilot – This is a free review site found in 2007 which is commonly used by online businesses to collect reviews from users of your products. After you have created an account with Trustpilot as a vendor, You can go ahead and submit your product or company, However, keep in mind that there are verifications required to approve your business account, Among the few, you should have at least a verifiable domain name. (You can register one here if you do not own yet), Verifiable contact details are, a verifiable website, and you can verify through a bank account from the public information. After you have activated your account, you can then invite your clients to review you anytime and every review or feedback is validated to prevent spamming and fake reviews or self-promotion by vendors You can upgrade your account to use premium features of the tool.
- Google Business- Google Business is the most popular way and free way to collect feedback from clients at no cost. After you have set up your profile on Google, Google will need to verify your location using their verification methods which include OTP confirmation through your mobile contact, address confirmation through your sending OTP through Poster card or where they can ask you to record a video of your business premises. Once your business profile is approved, you will have the full functionality of the tool for example collecting reviews, and the biggest advantage is, that you can directly respond to the reviews through Google map, you can message your clients and you also get to be listed in Google searches whenever person searches about your business, Google will also pilot your location so anyone can use a navigator to track your location to your premises or office😊
- G2.com- G2.com is both premium and free tool to use to collect genuine reviews from your clients. After you submit your product on g2.com, you will be given a free product profile where you can manage your listing and upload images, videos, screenshots and update product details. Your clients can then go on g2.com and leave a review about your product and services. However, a verifiable LinkedIn profile or business email is required for anyone to leave a review and this is only to ensure that the reviews being collected are genuine and are coming from real users. Also, g2.com is trusted that it does not post fake reviews so it is hard for any vendor to jam the game by posting fake reviews. Occasionally, Some of your users can be invited to leave a review for a gift card which in most cases $10 Amazon gift card or you can upgrade your account and collect incentivized reviews.
- Gartner – Gartner makes Softwareadvice.com, getapp.com, cappterra.com and upcity.com. They provide a free listing for you to feature your product and start collecting reviews. They do however carry out identification verification to ensure that each review is submitted by a real user and occasionally they invite your clients to review your product for a gift card.
- Info-Tech Research Group – Often they publish business that sells software online through their review site softwarereviews.com and each review published by your client carries an incentive of $10 to your review through Sendoso.com their gift card incentive partner. You do not have to pay any single money to collect reviews, they do so at no cost.
And many more review websites like Softwaresuggest.com, and Trustradius.com.
The best way to collect reviews is by getting your review links both incentivized links and non-incentivized links and sharing them with your clients. Your clients can then go ahead and write their feedback.
Our support team often invites users who often contact us when they have technical issues with our service to review us, we do so by sharing with them our review link through the in-chat tool during live chat. This is the most effective way to create a good start and will help the client understand that his opinion matters a lot.
Another way to collect reviews is by sending our emails to your contact list requesting them to review your product across your review collection website.
Occasionally, you can invite your clients to write incentivized reviews where you can offer the client a gift card. The gift card can be between $5 to $25 to ensure you are not collecting fake reviews and biased reviews. Of course, the review sites can help you with collecting the reviews and issuing the gift card.
Each time you review AppNomu on software reviews, you earn yourself a $10 gift card once your review gets published and we have collected more than hundreds of reviews in the shortest period of time.
Why are reviews important to your business?
The goal of collecting reviews and customer feedback is mainly to help the consumer and the software or service provider.
Service provider
As a software vendor or service provider, you want to know how your users feel about your products and these reviews and feedback can help you understand where to improve and how you are scoring across different review sites.
If you have a higher score, it is more going to help you in marketing and attracting more sales since products and services are trusted by real consumers who have ever used your services, products or even the software.
If more consumers are complaining about overpricing, a low response rate from your customer support team or the user interface of your product is not friendly, they help you make informed decisions. Negative feedback also helps you to improve your service delivery hence reviews and customer feedback help you in more ways
How reviews can boost your sales
The reward of collecting reviews is trust. Collecting reviews whether bad or good rewards you with trust and credibility and this will attract more clients to trust your brand. How you respond to negative reviews and feedback and how you improve will help you garner trust online.
76% of our sales come from clients who read our reviews from different review sites and they base on the reviews to make a purchase from us also they have helped us to keep our pricing affordable to clients of different sizes.
Have you left your review yet? You can also leave your review and tell us what you like about our products, services and software, as a thank-you token, you will receive a gift card of $10 once your review gets published.
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