Last year, we spent $10,000 on Google ads and digital marketing trends and this year the marketing team proposed $15,000 in Google adverts and $10,000 in social media marketing campaigns. The figure sounds so big but it is too small, I have seen more companies that are spending millions of dollars on Google ads and social media marketing campaigns.
Why should you spend more money on Digital marketing this year?
As more companies evolve, the need to retain more clients also increases and this means maximizing how you get revenue towards your website and social channels where you sell from.
The need to increase the marketing budget for this year is to convert more leads and site visitors into sales. But how are you going to achieve the best results due to the introduction of AI?
AI is changing the landscape of online businesses and how content is created, more than 56% of online businesses are integrating AI into their workflow of business and across different departments. The marketing team use the AI to create good marketing materials and suggestions whereas the content creator department can use the AI to suggest which type of content to create. Support departments also are using AI to resolve customer questions on time.
Are you also the one looking at using AI?
Much as everyone is speaking about AI, is your business ready to integrate AI into your operations? AI can do more in a shorter period, but it is better to understand how you are going to use AI and what benefit does it have on your business. I would recommend knowing the right integration, how data is processed and all information about the usage of AI before integrating it into your business especially in the marketing department.
Now let’s dive deeper why you need to double the marketing budget for your online business this year?
Email marketing is going away but not sooner, in a longer period of time and you should be exposed to all other trends of marketing your brand. When more businesses depended on Google ads to reach their potential buyers online, Social media tools like Facebook, Twitter and Instagram also introduced a way to help businesses marketing their businesses and reach a broad audience. This meant doubling the budget for Google Ads and Social media which both have advantages over the other.
Similarly in 2024, more ways to reach to your clients have been introduced, you can use the web push notification to reach to your audience who often interact with your website, you can use the Bulk SMS marketing which is becoming more effective or you can use the WhatsApp marketing tools to reach to your clients right from their WhatsApp inbox.
To succeed online, you need to be more familiar with all the marketing trends in 2024. I have seen more businesses investing a lot of money in creating content, and this is the an effective first way to leverage your marketing goals. Imagine your clients are looking to purchase shoes from your online store. However, they are also interested in which type of shoe to buy and which brand to purchase, you need to create a good article detailing about the different shoe types your sell from different brands, in this way, you are no only creating content but educating your clients on how to choose the right shoes and the right brand. You can create an article in your blog page or you can create a video and post on your TIKTOK account or any social media but without forgetting YouTube channel.
Is content creation dead?
Content creation is not dead and in fact every business that thrive to succeed online is investing a lot of money into content creation by paying content creators to create the most appealing content for their brands. More of internet use think content creation in the most limited way, content creation can be in form of articles, videos, images, graphics and so on and it is something you need to think of in this year 2024,
Are you willing to invest in content creation in 2024? If the answer is yes, then you need to know what it means to create a good content for your business in 2024 and you can grab this article to further guide you. You also need to invest in good SEO practices for your content to attract more traffic without forgetting adding UTM trackers and using the right keywords.
In 2024, Online marketing is where everyone is investing in and more brands are investing in multi channel online line marketing, and this means using all different means of marketing to make your brand stand out from the crowded competition and I will guide you on where to place your BID.
Google Ads campaigns and Pay per click services
Google ads still stands to be the most effective way to market your brand online and this is because of the wider audience they have. With over 8.9 billion searches everyday, and 91.6% of the global market share compared to that of Bing which is 3.31% an estimate from statcounter Globalstats of February 2024. With that fact, Google is estimated to have 5.6 billions users across all its platforms like Google search, Google maps, YouTube, Gmail and all its other tools.
Google has helped more than millions of businesses across the Globe to thrive by its cost effective marketing budget where you can only pay per click according to the regions and the keywords you are competing for.
However, as you see that bigger number of Google users, everyone is competing for such number and that is where Keyword planner tools comes in to help you use the right keywords that can help your business to rank well and this will reduce on the amount of money you spend on Google Ads.
AppNomu has introduced Pay per click campaign for local businesses where you pay to place your ads on our websites and partner websites which is trusted by more than one million users, we make sure that you get the most from your marketing investment and still our services can affect your Google ads campaigns, you can use our services a long side other service and if you need experts to help you setup a successful campaign for your Google ads, look no where but here at AppNomu.
Google ads what makes it the best is the use of cookie technology and the newly added AI integration, you get your ads in the right audience that are more interested in your brand’s services and products because Google places an advert basing on what you always search about from your browsers and your computer.
Social media Marketing
As of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1 percent of the global population. Of this total, 5.07 billion, or 62.6 percent of the world’s population, were social media users
This means that you need to use social media to reach more users and clients who are willing to interact with your brand.
Using social media marketing is effective in the way that you can easily engage with your audience where they can respond to your boasted post with a comment and you can as well reply to this, this sounds more natural compared to other marketing tool which you cannot have the ability to know how clients are interacting with your brand except by using the analytic reports.
With social media, you can as well boast your website pages, product catalogue, you can use videos and graphics that can help you attract your audience and lead to more engagement.
Other forms of marketing
After social media, and Google ads, being the common ways to market your business online, you can use the other means of marketing which include Bulk SMS, and email marketing to reach your audience and this is the most natural method of marketing your products and is effective and recommendable for product updates, promotions and campaigns because here you are speaking to the audience you understand ant to clients who have interacted with your brand and or even have made a purchase from you.
Now that you have more information about why you need to double your marketing budget in 2024, I would not like to close the article without giving you a recommendation.
I would recommend AppNomu to help your build your brand with the all in one services that can help your business attract more sales.
You can contact the marketing team today and yeah, I promise to be there on the live chat to respond to your questions on time.
Meanwhile, comment on what you want me to cover next and I promise to give you more information about it, as well you can post your feedback and what you think about this article in the comment section😊
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