Choosing to redesign an existing website can be more challenging than starting from scratch. When you don’t have a website, there’s a clear urgency and drive to create one, which isn’t always present when considering a redesign. I’ve observed clients with poorly designed initial websites often hesitate to invest in a new design, questioning its value.
Specifically for corporate websites, I highlight three indicators that suggest a redesign is necessary and discuss how this decision can impact your business.
Your website hasn’t seen any major updates in over 5 years
Technology evolves rapidly, making it essential to keep your website up-to-date. If your corporate website hasn’t undergone significant updates in the past five years, it likely appears outdated, potentially harming your brand’s reputation with potential partners. Additionally, an outdated website can weaken your competitive edge.
Your website limits your business growth
It’s essential for your corporate website to accurately represent your business and provide all relevant information. However, as your business grows, merely updating the website content may no longer suffice.
Consider whether your current website is limiting your business. If you have numerous products or brands, your website menu might become too cluttered, making navigation difficult. When reorganization fails to solve this issue, you might end up withholding important information from the public.
Your website should evolve with your business, not constrain it. A redesign can revitalize your website, turning it into a strategic asset that supports your business goals.
You get a lot of common questions from your visitors
Your corporate website serves as the primary communication channel with potential employees, partners, and shareholders, so it must address all their potential questions.
If you frequently receive emails with questions that your website should answer but doesn’t, updating the pages might suffice. However, if your website contains the answers but visitors can’t find them, a UX audit and redesign are necessary to improve navigation.
Failing to do so not only increases the workload and costs for your public communication team but also implies that it’s acceptable for visitors to leave your site without finding the information they need or attempting to contact you.
Stay in the race with up-to-date website design
When you invest in something, you typically expect it to endure. Unfortunately, this isn’t the case with website designs. Recognizing and accepting that your current website design no longer serves your business needs is crucial. If any of the previously mentioned signs resonate with you and you’re contemplating a redesign, contact AppNomu to explore your next steps
